Please use this identifier to cite or link to this item:
https://hdl.handle.net/10316/114567| Title: | Antecedents and outcomes of digital influencer endorsement: An exploratory study | Authors: | Torres, Pedro Augusto, Mário Matos, Marta |
Issue Date: | 2019 | metadata.degois.publication.title: | Psychology and Marketing | metadata.degois.publication.volume: | 36 | metadata.degois.publication.issue: | 12 | URI: | https://hdl.handle.net/10316/114567 | ISSN: | 0742-6046 1520-6793 |
DOI: | 10.1002/mar.21274 | Rights: | openAccess |
| Appears in Collections: | I&D CeBER - Artigos em Revistas Internacionais |
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