Please use this identifier to cite or link to this item: https://hdl.handle.net/10316/18813
DC FieldValueLanguage
dc.contributor.advisorCoelho, Arnaldo Fernandes de Matos-
dc.contributor.authorNobre, Ana Cristina Paiva-
dc.date.accessioned2012-03-29T10:22:25Z-
dc.date.available2012-03-29T10:22:25Z-
dc.date.issued2012-03-22-
dc.identifier.citationNobre, Ana Cristina Paiva - Uso das tecnologias de diagnóstico em neuromarketing : caso Coca-Cola vs Pepsi. Coimbra, 2012por
dc.identifier.urihttps://hdl.handle.net/10316/18813-
dc.descriptionDissertação de mestrado em Marketing, apresentada à Faculdade de Economia da Universidade de Coimbra, sob a orientação de Arnaldo Fernandes de Matos Coelho.por
dc.language.isoporpor
dc.publisherFEUCpor
dc.rightsopenAccesspor
dc.subjectNeuromarketingpor
dc.subjectTecnologias de diagnósticopor
dc.subjectfMRIpor
dc.subjectCoca-Colapor
dc.subjectPepsipor
dc.titleUso das tecnologias de diagnóstico em neuromarketing : caso Coca-Cola vs Pepsipor
dc.typemasterThesispor
dc.peerreviewedYespor
item.openairetypemasterThesis-
item.cerifentitytypePublications-
item.languageiso639-1pt-
item.fulltextCom Texto completo-
item.grantfulltextnone-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
crisitem.advisor.researchunitCeBER – Centre for Business and Economics Research-
crisitem.advisor.orcid0000-0003-4345-1349-
Appears in Collections:UC - Dissertações de Mestrado
FEUC- Teses de Mestrado
Files in This Item:
File Description SizeFormat
Capa_Dissertacao_Neuromarketing.pdf237.34 kBAdobe PDFView/Open
Dissertacao_Mestrado_Neuromarketing_Marco-2012.pdf3.56 MBAdobe PDFView/Open
ANEXO 1_Formulario de Seguranca_IBILI.pdf57.94 kBAdobe PDFView/Open
ANEXO 2_Resumo_Tecnologias de diagnostico.pdf6.93 kBAdobe PDFView/Open
ANEXO 3_Estudos_Neuromarketing.pdf53.1 kBAdobe PDFView/Open
Contracapa_Dissertacao_Neuromarketing.pdf243.24 kBAdobe PDFView/Open
Capa_CD_Dissertacao_Neuromarketing.pdf284.83 kBAdobe PDFView/Open
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