Please use this identifier to cite or link to this item:
https://hdl.handle.net/10316/87259| Title: | Antecedents and Outcomes of Brand Love: Utilitarian and Symbolic Brand Qualities | Authors: | Bairrada, Cristela Maia Coelho, Filipe Coelho, Arnaldo |
Issue Date: | 9-Apr-2018 | Publisher: | emerald | Serial title, monograph or event: | European Journal of Marketing | URI: | https://hdl.handle.net/10316/87259 | DOI: | 10.1108/EJM-02-2016-0081 | Rights: | openAccess |
| Appears in Collections: | I&D CeBER - Artigos em Revistas Internacionais |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Antecedents and Outcomes of Brand Love.pdf | 937.84 kB | Adobe PDF | View/Open |
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