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https://hdl.handle.net/10316/95127| Title: | Do brand relationships on social media motivate young consumers’ value co-creation and willingness to pay? The role of brand love | Authors: | Wallace, Elaine Torres, Pedro Augusto, Mário Stefuryn, Maryana |
Keywords: | Brand love, Online Brand Engagement, Brand Trust, Online Consumer Brand Identification, Intention to Co-Create Value, Willingness to Pay a Premium Price. | Issue Date: | 15-Jun-2020 | Project: | UIDB/05037/2020 | Serial title, monograph or event: | Journal of Product & Brand Management | Place of publication or event: | https://www.emerald.com/insight/content/doi/10.1108/JPBM-06-2020-2937/full/html | URI: | https://hdl.handle.net/10316/95127 | ISSN: | 1061-0421 | DOI: | 10.1108/JPBM-06-2020-2937 | Rights: | openAccess |
| Appears in Collections: | I&D CeBER - Artigos em Revistas Internacionais |
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| File | Description | Size | Format | |
|---|---|---|---|---|
| Wallace et al_2021_JPBM .pdf | Do brand relationships on social media motivate young consumers’ value co-creation and willingness to pay? The role of brand love | 679.27 kB | Adobe PDF | View/Open |
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